Admission PhD
Ph.D. Courses

PhD in Tourism & Leisure Management: Scope, Fees & Career

Khyati Soni·24 September 2026·3 views
PhD in Tourism & Leisure Management: Scope, Fees & Career
PhD in Tourism & Leisure Management · Complete Guide

PhD in Tourism & Leisure Management

Turning Travel Trends into Research · sustainable tourism · destination management · tourist behaviour

Turning Travel Trends into Research

Tourism is not only comprised of sightseeing and hotels. It also encompasses technology, sustainability, destination branding, cultural heritage, wellness, adventure, events, digital platforms, artificial intelligence and shifting tourist behaviour.

A PhD in Tourism & Leisure Management is a research-intensive doctoral degree open to aspiring candidates willing to make systematic research into this field and generate new knowledge.

One crucial point for potential candidates to consider is that various universities in India may use slightly different terminology for this PhD program, and thus, the names can vary. Some of these can be listed as:

PhD in Tourism Administration PhD in Tourism & Hospitality Management PhD in Tourism, Hospitality & Leisure Studies PhD in Tourism & Hotel Management PhD in Hospitality and Tourism Management PhD in Tourism Management

For example, Currently, the University of Kashmir is offering PhD under Tourism, Hospitality & Leisure Studies and Indira Gandhi National Tribal University (IGNTU) offers PhD in Tourism Management.

This means candidates searching for "PhD in Tourism & Leisure Management in India" should also search related doctoral titles rather than restricting the search to one exact phrase.

Quick Overview of PhD in Tourism & Leisure Management

Particular Details
Programme LevelDoctoral / PhD
Typical EligibilityRelevant Master's degree with 50-55%
Entrance RouteTwo types of entrance exam: University specified and Government conducted (UGC's NET-JRF)
DurationFor Full-time scholars the duration is of 3-5 years and for Part time scholars it is 4-6 years
Study ModeFull-Time/Part-Time
Major Research AreasSustainable tourism, destination management, tourism marketing, heritage tourism, rural tourism, tourist behaviour, leisure studies and more
Career AreasAcademia, research, tourism policy, destination management, consultancy, government and industry

What Is a PhD in Tourism & Leisure Management?

PhD in Tourism & Leisure Management is a research-based programme that looks into the way people travel, explore the destination, enjoy their leisure time and interact with the tourism enterprises/destinations.

The field can combine concepts from:

Tourism Management Hospitality Management Marketing Consumer Behaviour Geography Economics Sociology Sustainability Cultural Studies Event Management Digital Technology Business Management Destination Planning

PhD in Tourism & Leisure Management is not like an undergraduate or postgraduate programme, its main focus is on original research.

Why Tourism Research Is More Than Studying Travel

Imagine Few tourists are visiting the same destination.

One wants adventure. Another wants wellness. A third one wishes to relax and regenerate. A fourth wants an Instagram-friendly destination. A fifth wants a low carbon holiday.

Same destination but all these tourists have entirely different motivations, expectations and experiences.

This is why Tourism & Leisure Management is a very multi-disciplinary and interesting research area.

Modern tourism research can examine the relationship between:

Traveller → Technology → Destination → Experience → Business → Community → Environment

The Academic Journey: How Long Does the PhD Take?

Under UGC PhD Regulations, a PhD programme has a minimum duration of 3 years including coursework and a maximum of 6 years from admission, subject to the provisions for re-registration and applicable extensions.

The research journey can broadly look like:

Admission → Coursework → Research Proposal → Literature Review → Research Design → Data Collection → Analysis → Thesis Writing → Evaluation → Viva Voce

Stage 1: Admission Eligibility check, application, entrance route and interview.
Stage 2: Coursework Research methodology, literature review and related doctoral coursework.
Stage 3: Research Proposal Research problem, objectives, literature gap and methodology.
Stage 4: Fieldwork Surveys, interviews, observations, datasets or case studies.
Stage 5: Data Analysis Interpretation of findings and preparation of research outputs.
Stage 6: Thesis & Viva Thesis submission, evaluation and viva voce.

Some universities may prescribe their own academic structure and timelines within the applicable regulations.

Who Is Eligible for a PhD in Tourism Management?

Candidates who hold the qualifying master's degree become eligible for PhD admission based on the required eligibility criteria.

The common base criteria are:

Master's Degree with at least or equivalent 55% for General Category and 50% for reserved categories, There are other eligibility criteria for candidates coming via certain four-year undergraduate degrees, which include the 75% aggregate criteria mentioned in the regulation.

Also, if someone wants to pursue their PhD in Tourism & Leisure Management, their master's degree should be in a relevant subject.

Relevant postgraduate backgrounds can include:

Tourism Management Travel Management Tourism Administration Hospitality Management Hotel Management Leisure Management Hospitality & Tourism Management Other allied disciplines accepted by the university
Important: The accepted qualifying subject should always be checked in the university's latest PhD notification.

Can MBA or MTTM Graduates Pursue a Tourism PhD?

Yes, where the university accepts the qualification and research area.

An MBA graduate may be suitable for research in:

Tourism Marketing Destination Branding Tourism Strategy Consumer Behaviour Hospitality Management Tourism Entrepreneurship

An MTTM/MTM graduate may have a more directly aligned academic background for Tourism Management research.

Is NET Necessary for PhD in Tourism Management?

No, clearing the NET exam is not compulsory for doing PhD. Some universities conduct their own entrance exam, if you want to take admission in a government university then you have to qualify NET.

Also after qualifying NET you get some relaxations like in many universities you don't have to give entrance exams and if you qualify JRF along with NET then you get scholarship and fellowship also.

How Does Admission to a Tourism PhD Usually Work?

The admission journey can be divided into several stages.

Stage 1: Find the right research area

Before looking only at university names, identify the research interest.

For example:

Tourism + Technology Tourism + Sustainability Tourism + Culture Tourism + Marketing Tourism + Hospitality Tourism + Rural Development

This makes the supervisor search much easier.

Stage 2: Check university eligibility

Verify:

  • qualifying degree;
  • minimum marks;
  • accepted discipline;
  • NET/JRF requirements;
  • entrance examination;
  • interview;
  • research proposal requirements;
  • programme mode.

Stage 3: Prepare the research proposal

A good proposal normally contains:

  • Proposed title
  • Background
  • Research problem
  • Research gap
  • Objectives
  • Research questions
  • Hypothesis, where applicable
  • Proposed methodology
  • Expected contribution
  • References

Stage 4: Take the entrance examination

Where required, candidates generally prepare: Research Methodology + Tourism/Management subject knowledge

Stage 5: Research interview

The interview can examine:

  • academic background;
  • research interests;
  • understanding of the proposed topic;
  • methodology;
  • research feasibility;
  • awareness of existing literature.

Stage 6: Coursework and research

Once admitted, the candidate takes up the prescribed courses and then starts their independent research work.

What Can Be Asked in a Tourism PhD Entrance Examination?

A tourism entrance examination can cover two broad areas.

Research Methodology

Important topics include:

  • Research design
  • Research problem
  • Literature review
  • Sampling
  • Variables
  • Hypothesis
  • Research ethics
  • Qualitative research
  • Quantitative research
  • Mixed-method research
  • Data collection
  • Statistical analysis
  • Research writing

Tourism & Leisure Studies

Preparation may include:

  • Tourism concepts
  • Tourism products
  • Tourism planning
  • Destination management
  • Tourism marketing
  • Tourist behaviour
  • Sustainable tourism
  • Heritage tourism
  • Rural tourism
  • Ecotourism
  • Hospitality
  • Event tourism
  • Tourism economics
  • Tourism policy
  • Tourism technology

25 Fresh PhD Research Topics in Tourism & Leisure Management

Here are research ideas that go beyond the usual "impact of tourism on economic development" topics.

Technology & AI

Impact of Generative AI on Tourist Trip-Planning Behaviour AI-Based Personalization and Tourist Destination Selection Role of Virtual Reality in Pre-Travel Destination Experiences Smart Tourism Technologies and Visitor Satisfaction Influence of Travel Influencers on Destination Choice

Sustainability

Regenerative Tourism and Destination Sustainability Tourist Willingness to Pay for Sustainable Travel Products Role of Sustainable Accommodation in Tourist Purchase Decisions Carbon-Conscious Travel Behaviour Among Indian Tourists Community Participation in Sustainable Rural Tourism

Consumer Behaviour

Social Media Travel Content and Impulse Destination Decisions Tourist Loyalty and Destination Revisit Intention Role of Online Reviews in Hotel and Destination Selection Influence of Authenticity on Cultural Tourism Experiences Tourist Perception of Safety in Adventure Destinations

India-Specific Research

Development of Spiritual Tourism Circuits in India Impact of Tourism on Livelihoods in Himalayan Communities Potential of Rural Homestays in Tier-2 and Tier-3 Destinations Digital Transformation of Small Tourism Enterprises in India Role of Local Cuisine in Destination Branding

Leisure

Changing Leisure Preferences Among Young Indian Travellers Wellness Tourism and Leisure Consumption Sports Events as Drivers of Destination Tourism Workation Culture and Emerging Leisure Travel Patterns Short-Form Travel Content and Changing Leisure Choices

Skills Needed to Succeed in Tourism Research

A Tourism PhD is not only about knowing tourist destinations.

A strong researcher needs:

Research methodology Academic writing Critical thinking Data analysis Survey design Interview techniques Statistical reasoning Literature review Presentation skills Communication Field research Digital research tools

For quantitative research, tools such as SPSS, R, Python, Excel, SmartPLS or AMOS may be useful depending on the research design.

For qualitative research, scholars may work with:

interviews; focus groups; observations; case studies; thematic analysis.

The Fieldwork Advantage: Why Tourism Research Can Be Different

One major attraction of tourism research is that the research environment can become the subject of the research itself.

A scholar researching:

Mountain tourism may conduct fieldwork in Himalayan destinations.
Heritage tourism may study museums, monuments and heritage cities.
Rural tourism may work with local communities and homestay operators.
Beach tourism may study coastal destinations and visitor behaviour.

This makes tourism research particularly suitable for candidates who enjoy combining academic research with real-world fieldwork.

Full-Time or Part-Time: Which Modes Are Available?

PhD in Tourism & Leisure Management is provided in both modes Full-Time and Part-time. It depends on the universities some universities provide in both modes and some in only one mode.

Candidates who are employed should specifically check:

whether part-time registration is available; employer NOC requirements; attendance requirements; coursework schedule; residency requirements; minimum duration; supervisor availability.

Do not assume that every Tourism PhD is available in part-time mode.

Universities Offering Tourism-Related PhD Programmes in India

Because universities use different programme names, the following table includes closely related doctoral programmes, rather than pretending every institution uses the exact title "PhD in Tourism & Leisure Management."

University / Institute Tourism-related PhD Approx Total Fee Mode / Study Category Admission Basis
University of Kashmir PhD in Tourism, Hospitality & Leisure Studies ₹50,300 - ₹1,24,000 Not specified in current notification University PhD selection process + applicant interaction/DRC; 2026 Cycle-I selection notification issued.
CHRIST (Deemed to be University), Bengaluru PhD in Tourism ₹1,80,000 (full-time), ₹3,20,000 (part-time) Full-Time & Part-Time PhD Entrance Examination + Personal Interview; specified NET/JRF/SLET/GATE/Teacher Fellowship/M.Phil categories exempt from entrance but undergo Research Skill Assessment + Interview
Panjab University, Chandigarh PhD in Tourism & Hospitality – Tourism Management ₹6,900 – ₹53,030 Full-Time Panjab University PhD Entrance Test; UGC-NET in Tourism Administration & Management is also accepted as an alternative route.
Kurukshetra University, Haryana PhD in Tourism & Hotel Management / Tourism Management ₹60,000 - ₹1,00,000 Full-Time & Part-Time Full-Time: valid NET/GATE/GPAT or applicable entrance test. Part-Time: university written entrance test; 2 years' full-time employment experience required.
Indira Gandhi National Tribal University (IGNTU), Amarkantak PhD in Tourism Management ₹45,960 - ₹50,000 Full-Time & Part-Time National-level qualification/exempted route + interview/personal interaction; Tourism Management was included in the PhD admission and selection process.
BAMU, Chhatrapati Sambhajinagar PhD in Tourism Administration ₹10,825 - ₹42,007 Full-Time PhD Entrance Test (PET) in Tourism Administration; PET exemption according to UGC/BAMU norms.
University of Lucknow PhD in Tourism ₹32,378 - ₹32,380 Full-Time University PhD admission/selection process.
North-Eastern Hill University (NEHU), Shillong PhD in Tourism & Hotel Management ₹49,580 - ₹55,580 Full-time / On-campus University PhD admission process involving entrance/selection as prescribed by university rules.

What Should Be Checked Before Choosing a Tourism PhD University?

The university name is only one part of the decision.

1. Research supervisor This should be one of the first checks. A candidate researching AI in tourism needs a different supervisor profile from someone researching heritage tourism.
2. Research area Check whether the department has faculty working in the desired topic.
3. Programme mode Check whether the desired option is: Full-Time, Part-Time, Other permitted category
4. Fieldwork support Tourism research can require: travel; destination visits; interviews; surveys; local contacts; data collection.
5. Publication requirements Check university rules regarding: research papers; journals; conferences; plagiarism; thesis submission.
6. Total cost Look beyond tuition. Consider: Tuition + registration + examination + research expenses + fieldwork + travel + accommodation + thesis-related charges

PhD in Tourism Management Fees in India

PhD fees in Tourism Management vary by institution and study mode. The approximate range is:

Institution Type Approx. Fee Range
State / Government Universities₹20,000 – ₹1.5 lakh
Central Universities₹20,000 – ₹1.5 lakh
Private Universities₹1.5 – ₹4 lakh+
Deemed Universities₹2 – ₹6 lakh+

These are indicative ranges and may vary between universities.

Factors Affecting PhD Fees

The final cost depends on tuition and registration fees, coursework, examination and thesis charges, full-time or part-time mode, hostel facilities, category-based concessions, and the duration of the programme.

Scholarships and Funding Options

A funded PhD can substantially reduce the financial burden.

Potential sources include:

UGC Junior Research Fellowship for NET-JRF qualified candidates
UGC scholarships/fellowships for eligible candidates
University research fellowships institution-funded support
Project-funded research positions externally funded projects
Government fellowships central & state schemes
Category-specific fellowship schemes for reserved categories
Institutional assistantships teaching/research support

Candidates should check eligibility separately because being admitted to a PhD does not automatically mean receiving a fellowship.

What Can a Tourism PhD Scholar Research During Fieldwork?

This is another area where Tourism & Leisure Management differs from many conventional management subjects.

Research can involve real tourists, destinations, businesses, communities and digital platforms.

Tourist Surveys Example: Surveying 1,000 tourists to find out whether they liked a destination and whether they would visit again.
Interviews Example: Talking to homestay owners to understand the problems they face and how local communities participate in tourism.
Destination Observation Example: Observing tourist movement at a popular destination to identify overcrowding and congestion.
Social-Media Research Example: Studying Instagram travel posts to understand how online content influences people's perception of a destination.
Experimental Research Example: Comparing AI travel recommendations with traditional recommendations to see which one influences booking decisions.

These methods also allow Tourism research to connect with areas such as technology, marketing, sustainability, psychology and community development.

Career Opportunities After a PhD in Tourism & Leisure Management

A PhD can open several career directions.

1. University Professor / Assistant Professor

Possible teaching areas include:

Tourism Management Hospitality Management Travel Management Destination Management Marketing Leisure Studies Event Management

Academic recruitment is governed by the applicable university and regulatory requirements. UGC regulations prescribe qualification requirements for academic appointments, while institutions may have their own recruitment rules.

2. Tourism Researcher

Possible employers include:

Universities Research institutes Tourism boards Government departments Consulting organisations NGOs International tourism organisations

3. Destination Management Specialist

Research and strategy can focus on:

  • destination development;
  • branding;
  • visitor management;
  • tourism planning;
  • sustainable tourism.

4. Tourism Consultant

Consultants may work on:

  • destination strategy;
  • tourism feasibility studies;
  • market research;
  • tourism development plans;
  • visitor experience.

5. Tourism Policy Researcher

Research may support:

  • tourism policy;
  • rural development;
  • heritage conservation;
  • destination planning;
  • sustainable tourism.

6. Hospitality Researcher

Candidates with hospitality-related research can work in:

  • hotels;
  • hospitality groups;
  • tourism companies;
  • academic institutions;
  • consulting.

7. Travel Technology / Smart Tourism Research

This is a newer career direction involving:

  • travel platforms;
  • AI;
  • data analytics;
  • recommendation systems;
  • digital tourism;
  • smart destinations.

PhD in Tourism Management Salary in India

Income depends on the position obtained after the degree, experience, employer, location and specialist skills.

For academic careers, government/university pay structures can provide substantially higher basic pay than many entry-level private tourism roles. For example, IIT Jodhpur currently lists Assistant Professor basic pay at ₹70,900 for Grade II at 0–1 years after PhD, rising according to level and experience; allowances are additional under institutional rules.

Private tourism and travel salaries can vary much more widely. Salary-reporting platforms show substantial differences according to role and experience, so publishing a single "PhD salary" would be misleading.

Career-wise salary depends on:

Career Major Salary Factors
Assistant ProfessorInstitution, academic level, experience
Tourism ResearcherOrganisation, research experience
Tourism ConsultantFirm, expertise, project experience
Destination SpecialistEmployer, destination expertise
Tourism ManagerIndustry, experience, location
Travel-Tech ProfessionalTechnology + tourism skills
Policy ResearcherInstitution, project and experience

Future Scope: Where Is Tourism & Leisure Research Heading?

The most interesting tourism research is increasingly moving toward the intersection of travel + technology + sustainability + experience.

AI-Powered Travel AI can influence: destination recommendations; itinerary creation; customer service; travel search; personalization.
Smart Destinations Destinations can increasingly use: IoT; data analytics; digital visitor services; smart mobility; real-time information.
Sustainable and Regenerative Tourism Research is moving beyond simply reducing environmental damage toward questions about whether tourism can restore destinations and strengthen communities.
Experience Economy Tourists increasingly purchase experiences rather than simply accommodation or transport. This opens research opportunities in: experiential tourism; immersive tourism; cultural experiences; wellness; adventure; entertainment.
Workation and Bleisure Travel The distinction between: work + travel + leisure is becoming an interesting research area.
Short-Form Travel Content Instagram, YouTube and short-form video can influence: destination image; travel inspiration; tourist expectations; booking decisions.

Tourism PhD vs Hospitality PhD vs Travel & Tourism PhD

The table below highlights the main research areas covered by Tourism, Hospitality, and Travel & Tourism PhD programmes.

Area Tourism PhD Hospitality PhD Travel & Tourism PhD
Destination researchHighModerateHigh
Tourist behaviourHighModerateHigh
HotelsPossibleVery highPossible
Travel agenciesHighLow–ModerateHigh
Destination marketingHighModerateHigh
Food & beverageLow–ModerateHighModerate
Tourism policyHighModerateHigh
Leisure researchHighModerateHigh
Sustainable tourismHighHighHigh
Tourism technologyHighModerateHigh

The right programme depends more on the research question and supervisor than the exact name printed on the degree.

Is a PhD in Tourism & Leisure Management Worth Considering?

PhD in Tourism and Leisure is academically relevant to those who wish to take up research careers, teaching careers, destination development, tourism policy, sustainability issues, consumer behavior, or travel technology careers.

The strongest doctoral topics are usually not simply broad statements such as "Importance of Tourism in India."

A stronger research question would be:

"How does AI-generated destination content influence travel intention among Gen Z travellers in India?"

or:

"How can community-based tourism improve livelihood resilience in Himalayan destinations?"

or:

"What factors influence tourist adoption of regenerative tourism practices?"

These topics provide a clearer research problem, measurable variables and potential contribution.

Final Word: Tourism Is Becoming a Research Laboratory

The tourism industry is changing faster than the traditional definition of tourism.

A traveller can now:

discover a destination through AI → watch it on social media → book digitally → use a smart destination app → experience local culture → leave a review → influence another traveller.

Every step creates a potential research question.

It is for that reason that a PhD in Tourism & Leisure Management may encompass more than just traditional tourism. The most exciting research opportunities today are to be found where tourism, technology, sustainability, human behavior, culture, and destination development intersect.

For prospective scholars, the most important step is therefore not simply finding a university that offers a "Tourism PhD." It is finding the combination of research topic + supervisor + programme structure + admission route + research resources that fits the intended doctoral work.

Frequently Asked Questions

Discussion (0)